Next-Round Branding for a Growth-Stage Firm

As Turn/River Capital scaled, they needed a brand and digital presence that reflected their evolving vision, values, and momentum. I led a cross-functional team to elevate their identity and digital touchpoints, ensuring clarity, consistency, and polish across all channels.

BRAND DEVELOPMENT / MARKETING COLLATERAL / WEBSITE DESIGN

ROLE: Creative Director, UX/UI Designer | FIRM: Waltz Creative | DEVELOPER: Chee Studios

BrAND IDENTITY DESIGN

Working from Turn/River’s strategy, I oversaw a team of designers to explore a range of brand expressions—testing tone, personality, and visual direction. The final system balanced professionalism with approachability, aligning with the firm’s future-facing ethos.

Website Strategy

In close collaboration with The Bulleit Group, we defined the messaging strategy and user experience. Waltz led the sitemap and wireframe development while Bulleit crafted content in partnership with the Turn/River team.

Website Design & Development

We approached the build in two phases. Phase one focused on launching core pages, adapting quickly when COVID-related delays postponed a planned photoshoot. In phase two, we rolled out additional content such as News and Resources, and later updated team and office photography once new imagery was complete—resulting in a cohesive, modern site that reflects the firm’s next chapter.

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