The Bulleit Group
The Bulleit Group PR Firm helps disruptive Silicon Valley tech firms tell their stories. As the first Zhuzh client, we have partnered on incremental improvements to presentations, documents and eventually their website. After joining Schipper Design, I led the redesign of their website and their brand system with my creative team. We helped extend their brand identity into a cohesive visual system for consistency across its new website and key collateral. We elaborated on their initial brand guidelines to articulate their soul in a more interesting way. The website has a mid-century modern/ sci-fi aesthetic. The illustrations reference patent drawings as an ode to the Bulleit Group’s disruptive and inventive clientele.
AGENCY: Zhuzh + Schipper Design CREATIVE DIRECTOR: Zack Shubkagel Rovella ART DIRECTOR: Cheryl Lovejoy
