Creative Director / Brand Strategist / DESIGN LEADER
For over two decades, as a creative director and, leader I have led teams in crafting compelling design solutions across product, packaging, branding, omnichannel campaigns, websites, applications, and built environments. Collaborating closely with founders, presidents, CEOs, CMOs, and key stakeholders, I help shape the vision and execute against strategic objectives—on time and on budget. 
I have also mentored and cultivated high-performing creative teams, including designers, writers, developers, photographers, and videographers, driving award-winning results. I've worked in-house and on the agency side. I understand the importance of creating and following solid brand guidelines. I am also keen to adopt and employ new technologies and workflows to improve design operations using the latest platforms including Adobe Workfront, Figma, Miro, Adobe CC, DAMs, and AI when appropriate.
I've worked across industries from agriculture, architecture, beauty, consumer packaged goods, entertainment, fashion, food, healthcare, home, MedTech, paper goods, professional services, non-profit, and tech. I've worked with brands like AMC Theaters, A10 Networks, Cerner, Blue Cross Blue Shield, Brookfield Properties, Design Lights Consortium, Flourish Ventures, Hallmark Cards, Hershey's, Jamba Juice, Kauffman Foundation, Medallia, Nestle, Neenah Paper, New Leaf Paper, Omidyar Group, Perricone MD, Panera Bread, Syngenta, Turn River Capital, Williams Sonoma, Wonder Bread.
CREATIVE DIRECTION / DESIGN
— Brand Strategy (workshop facilitation, brand strategy platforms, research)
— Brand Identity Design (logos, systems, brand guidelines)

— Campaign Concepting (art/direction and copywriting)
— Content Development (storyboarding, direction)
— User Experience (content strategy, research, customer journey, prototyping, testing)
— Package Design (from concept, prototype, mechanical to production)
— Branded Environments (branding, wayfinding, tradeshow, retail POS)
— Product/Service Design (user testing, research, prototyping, customer journey)
— Social Campaigns (video, motion)
— Film/Video (art direction, storyboarding)
DESIGN OPERATIONS
— Creative Direction
— Design Operations & Strategy
— Business & Vision Planning
— Team Resourcing, Recruiting and Mentoring
— New Business Development
— Speaking & Presenting
— Budgeting

—Vendor Relations
— Mentorship

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