Brand Builder. Team Leader. Chaos Whisperer.
I’m a Creative Director and strategic brand leader with 20+ years of experience crafting design solutions that connect, convert, and endure. I’ve led in-house and agency teams across product, packaging, branding, omnichannel campaigns, websites, applications, and built environments. I collaborate closely with founders, CEOs, CMOs, and key stakeholders to translate vision into strategic creative that delivers—on time and on budget.
My superpower is navigating ambiguity with clarity. I inspire cross-functional teams of designers, writers, developers, and producers to push boundaries while staying grounded in purpose and process. I’m known for creating high-performing teams and brand systems that scale.
I’m hands-on with tools that matter: Figma, Adobe CC, Miro, Workfront, DAMs—and I’m quick to adopt emerging platforms, including AI-enhanced workflows that increase speed without sacrificing craft.
Industries I’ve worked in include beauty, wellness, food, fashion, MedTech, consumer goods, architecture, tech, professional services, and non-profits. I’ve partnered with brands like AMC Theaters, A10 Networks, Williams Sonoma, Panera Bread, Hershey’s, Nestlé, Blue Cross Blue Shield, Brookfield Properties, Medallia, Flourish Ventures, Cerner, Omidyar Group, Syngenta, and Neenah Paper.
Today, I’m rethinking what creative leadership looks like. I’m seeking bold, mission-aligned opportunities where storytelling meets innovation—where strategy and soul drive real business outcomes. If you’re building something with purpose and need a creative partner to bring it to life, let’s talk.
CREATIVE DIRECTION / DESIGN
— Brand Strategy (workshop facilitation, brand strategy platforms, research)
— Brand Identity Design (logos, systems, brand guidelines)
— Campaign Concepting (art/direction and copywriting)
— Content Development (storyboarding, direction)
— User Experience (content strategy, research, customer journey, prototyping, testing)
— Package Design (from concept, prototype, mechanical to production)
— Branded Environments (branding, wayfinding, tradeshow, retail POS)
— Product/Service Design (user testing, research, prototyping, customer journey)
— Social Campaigns (video, motion)
— Film/Video (art direction, storyboarding)
— Brand Strategy (workshop facilitation, brand strategy platforms, research)
— Brand Identity Design (logos, systems, brand guidelines)
— Campaign Concepting (art/direction and copywriting)
— Content Development (storyboarding, direction)
— User Experience (content strategy, research, customer journey, prototyping, testing)
— Package Design (from concept, prototype, mechanical to production)
— Branded Environments (branding, wayfinding, tradeshow, retail POS)
— Product/Service Design (user testing, research, prototyping, customer journey)
— Social Campaigns (video, motion)
— Film/Video (art direction, storyboarding)
DESIGN OPERATIONS
— Creative Direction
— Design Operations & Strategy
— Business & Vision Planning
— Team Resourcing, Recruiting and Mentoring
— New Business Development
— Speaking & Presenting
— Budgeting
—Vendor Relations
— Mentorship
— Creative Direction
— Design Operations & Strategy
— Business & Vision Planning
— Team Resourcing, Recruiting and Mentoring
— New Business Development
— Speaking & Presenting
— Budgeting
—Vendor Relations
— Mentorship
Thank you!