I'm a designer, brand strategist and creative director with 20+ years translating complex business challenges into scalable design systems. I've led teams at agencies like Willoughby Design, Waltz Creative and in-house at companies like Perricone MD, creating brand identities, packaging portfolios, and integrated campaigns that drive measurable growth.

I specialize in systems design. Whether I'm managing 150+ SKU packaging programs, building brand guidelines that work across global markets, or creating frameworks that reduce production time by 30%, I focus on designing solutions that scale efficiently while maintaining quality and consistency.

My approach blends strategic facilitation with hands-on execution. I work directly with founders, CMOs, and cross-functional teams to align vision with operational reality through research, prototyping, testing, and iteration. I know when to lead from the front and when to empower teams to execute.

Recent work includes comprehensive campaigns and packaging systems for beauty and wellness brand, Perricone MD, scalable content frameworks for major retail properties, and brand identity systems that grew businesses by 150+%. I've partnered with AMC Theatres, Panera Bread, Williams Sonoma, Brookfield Properties, and Blue Cross Blue Shield across industries spanning wellness, food, MedTech, consumer goods, and social impact.

My toolkit spans strategic facilitation (workshops, brand platforms, research), design execution (Adobe CC, Figma, packaging production), and operational systems (Workfront, DAMs, AI-powered workflows) that enhance speed and precision without compromising craft.

Currently exploring opportunities where strategic thinking meets systematic execution—roles that value both creative vision and operational excellence. I'm looking for challenges that require building scalable design systems while maintaining the human connection that makes brands matter.

Core Capabilities: Strategic brand development, scalable packaging systems, design operations, cross-functional leadership, team building, external agency management, production oversight, workflow optimization