Zack Shubkagel Rovella
Fractional Creative Director & Strategic Brand Leader
I’m a Creative Director, brand strategist and designer with over 20 years of experience helping teams turn complexity into clarity and ideas into impact. I partner with organizations as a Fractional Creative Director, embedded design leader, or senior consultant — guiding brand vision, creative strategy, and execution across branding, digital platforms, campaigns, and content. Whether you’re hiring for leadership, contracting on a term basis, or scaling creative capability, I bring strategic thinking and hands‑on craft that drives measurable results.
Why I do this
I believe creative leadership should feel strategic, not transactional. Good design isn’t decoration — it’s a business driver. I thrive in spaces where strategy and storytelling intersect, helping teams align around a shared vision and deliver work that connects with real audiences, fuels growth, and makes an impact. My work spans diverse sectors, with experience in consumer, beauty, food, tech, healthcare, architecture/engineering, B2B, and mission‑driven nonprofits.
How I Partner With Teams
I work in flexible models designed around your needs:
FRACTIONAL CREATIVE LEADERSHIP: Embedded strategic guidance and team leadership without the full-time overhead.
CONTRACT & PROJECT-BASED WORK: Focused support for product launches, rebrands, campaign rollouts, and more.
FULL-TIME OPPORTUNITIES: Open to senior leadership roles aligned with brand transformation, team building, and creative evolution.
TEAM COACHING & BRAND ADVISORY: Creative ops, team mentorship, and brand audits to strengthen internal capability.
Where I’ve Partnered
I’ve collaborated with founders, CMOs, CEOs, and cross‑functional teams across industries including tech, consumer goods, beauty, food, B2B, healthcare, architecture, and purpose‑driven nonprofits. I’ve had the privilege of contributing to brands that include AMC Theatres, Panera Bread, Perricone MD, Medallia, Blue Cross Blue Shield, Brookfield Properties, and community‑focused initiatives.
My Approach
CLARITY FIRST — Understand the problem before designing a solution.
STRATEGIC CRAFT — Fuse business goals with creative expression.
COLLABORATIVE EXECUTION — Lead teams with empathy and structure. I roll up my sleeves too and do the work.
OUTCOME-DRIVEN — Design that scales and performs.
If you’re looking for creative leadership that elevates strategy, teams, and outcomes, let’s start a conversation.
