I’m Zachary Shubkagel Rovella, a brand builder and creative director with over 20 years of experience translating complex problems into clear, compelling design systems. I’ve led in-house, agency, and hybrid teams across brand identity, packaging, campaigns, digital products, environments, and everything in between.

At the core, I’m a brand designer, obsessed with clarity, cohesion, and craft. I help mission-driven companies find their voice, build their story, and scale with intention. I bring structure to ambiguity, blending strategy, storytelling, and design to create brands that connect, convert, and endure.

I work directly with founders, CMOs, and cross-functional teams to align vision and execution through facilitation, iteration, testing, and execution. I’m hands-on when it matters, and I know when to lead from the front vs. alongside the team.

My toolbox spans Figma, Adobe CC, Miro, Workfront, Notion, DAMs, and now includes AI-powered workflows that enhance speed and precision without compromising on craft.

Industries I’ve worked in: wellness, beauty, food, MedTech, consumer goods, tech, architecture, and social impact. Brands I’ve partnered with include AMC Theaters, Panera Bread, Perricone MD, Medallia, A10 Networks, Williams Sonoma, Nestlé, Blue Cross Blue Shield, Brookfield Properties, Cerner, Omidyar Group, and more.

Currently, I’m rethinking creative leadership and where it's headed next. I’m looking for opportunities where strategy meets soul, where innovation meets intention, and where I can bring bold ideas to life with people who give a damn.

Let’s build what’s next.

DESIGN & CREATIVE DIRECTION
— Brand Strategy (workshop facilitation, brand strategy platforms, research)
— Brand Identity Design (logos, systems, brand guidelines)
— Campaign Concepting (art/direction and copywriting)
— Content Development (storyboarding, direction)
— User Experience (content strategy, research, customer journey, prototyping, testing)
— Package Design (from concept, prototype, mechanical to production)
— Branded Environments (branding, wayfinding, tradeshow, retail POS)
— Product/Service Design (user testing, research, prototyping, customer journey)
— Social Campaigns (video, motion)
— Film/Video (art direction, storyboarding)​​​​​​​