For over 15 years I led people as a Principal and Creative Director at Willoughby Design– to develop results that were award-winning, inspiring and profitable. Whether overseeing a board of 20+ people, working closely with multidisciplinary groups within corporations, or small teams of creatives– I blend a strategic business sense with creativity to develop results. I have a keen sense of building creative ecosystems that are empowering, collaborative and respected by staff, peers and clients.
— Creative Direction
— Design Operations & Strategy
— Business & Vision Planning
— Team Resourcing, Recruiting and Mentoring
— New Business Development
— Speaking & Presenting

I have a diverse skillset that isn't confined to just one path. I bring a strategic communications foundation layered with graphic design and copywriting. I enjoy seeing the forest for the trees, climbing each tree and clearing brush in between when needed. I approach each project with an empathetic approach to solve problems– whether with design thinking, agile/scrum or lean approaches. I have a broad experience working on websites, UX/UI, package design, branded environments, brand identity systems and campaigns. I've also been able to work across many industries including retail, restaurant, fashion, consumer goods, real estate, healthcare and technology.
— Brand Strategy (workshop facilitation, brand strategy platforms, research)
— Brand Identity Design (logos, systems, brand guidelines)

— User Experience (content strategy, research, customer journey, prototyping, testing)
— Package Design
— Campaign Concepting (art/direction and copywriting)

— Content Development (strategy and writing)

I’ve built my career by taking initiative to create new opportunities when they didn’t exist or take on responsibility, stay agile and always learn. I've utilized a lean approach to help launch brands, initiatives, applications and services. I look for ways to evolve business and study trends to be competitive and pragmatic.

Email me zack@xaxcreative.com or submit a form below.
Thank you!
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