Bringing CX to Life for Medallia

In partnership with Teak, I extended Medallia’s brand into a B2B campaign focused on their Customer Experience (CX) platform. I developed three creative directions—leading both copywriting and art direction—across ads, digital, and social executions to drive engagement and express the brand in new, compelling ways.

CREATIVE DIRECTOR: Kevin Gammon DESIGN DIRECTOR: Oliver Carreon STRATEGIST: Umit Unerdem SENIOR DESIGNER: Zack Shubkagel COPYWRITING: Kevin Blake, Zack Shubkagel ACCOUNT MANGER: Lea Hamilton

Campaign Landing Page

Visual Treatment Guidelines

Social Media Campaign concepts

Direct Mail Concept

The client had asked for a sticky direct mail campaign to target large clients with Medallia's CX service. Salespeople would prepare custom reports into a templat that we'd design to get their prospect's attention. I started with Medallia's mark as inspiration and created an origami portfolio to hold a personal note and the custom report. The unfolding would leave a memorable customer experience.

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