Since opening the first prototype in August, there has been a steady stream of visitors, made up of 60% members and 40% non-members, that is picking up. Introductory fitness classes are popular as are appearances by local professional athletes.
Word-of-mouth is the big driver bringing people into the space. The goal is to attract more non-members and convert them over. At the same time, LiveBlue is now tweaking to provide 1-on-1 customer service to existing members.