Willoughby Communications

As a principal, I oversaw internal marketing efforts for the firm. Working with my partners I led repositioning efforts and overall content strategy. Throughout my tenure, I managed several website redesigns, rebranding and development, online brand standards development, presentation standards, and content creation for website, blog and key campaigns. Also led social media strategy and new business efforts.

MY ROLE: Creative Director, Content Strategy, Content Development, Copywriting, UX Design, Visual Design AGENCY: Willoughby
WEBSITE UX/UI & CONTENT MANAGEMENT
Overseeing the website, I led several redesign and improvements to the site. The current site was developed in Wordpress, and organized to reach specific audiences– prospect clients and employees. The new brand identity was integrated along with voice. I designed the UX and visual design as well as collaborating on much of the copy and content strategy.
PHOTO LIBRARY ART DIRECTION
We wanted a library of images to capture the culture of the firm to be used in various communications including the website, proposals and presentations. Working with photographer Rusty Waldron, I art directed a shoot to capture our collaboration, personality and the nuance of our office space in Kansas City.

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