Design Lights Consortium

The DLC ® is a non-profit organization whose mission is to achieve energy optimization by enabling controllability with a focus on quality, people and the environment. Waltz designed the UX/UI of the website and MyDLC member portal to better engage website visitors about the DLC’s impact. The website redesign was part of a larger IT integration that included integration with the Quality Product Listing database and Member portal. We worked closely in designing a more intuitive website experience developed by partner VND.

AGENCY: Waltz Creative (Design), VND (Development) MY ROLE: Creative Direction, UX Design, Visual Design
The Challenge
The DLC had outgrown their previous website as they continued to evolve and grow their Quality Product Listing (QPL) into new programs. They sought a robust digital experience that would better serve member organizations and connect with secondary audiences.
We began with a website audit and several planning sessions to understand client objectives and goals. We studied customer profiles and research to develop user personas to guide the UX design.
MyDLC Member Portal
In addition to the front-end website experience, Waltz worked with VND to design and develop a secure-access member portal. This allows registered users access to gated content and resources. We planned the content architecture, workflow and prototyped various functions.

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