UX with Purpose: Redesigning the DLC Platform

The Design Lights Consortium (DLC) is a nonprofit driving energy optimization through smart, human-centered lighting. We led the UX/UI design of their website and MyDLC member portal to better communicate their mission and impact. As part of a broader IT overhaul, the redesign integrated with their Quality Product Listing database and membership system. We partnered with VND for development, delivering a more intuitive, engaging digital experience.

AGENCY: Waltz Creative (Design), VND (Development) MY ROLE: Creative Direction, UX Design, Visual Design

The Challenge

As DLC expanded its Quality Product Listing (QPL) into new programs, its existing website no longer met the needs of members or key audiences. They needed a more robust, user-friendly digital experience.

We kicked off with a full site audit and discovery sessions to align on goals, followed by persona development grounded in customer research to guide a smarter, more intuitive UX strategy.

Turning Insight into Interaction

Building on in-depth persona research, we partnered with the DLC team to map out key user actions and workflows — from product searches to listing updates. These insights informed a reorganized content structure, new sitemap, and streamlined user journeys.

We developed wireframes for user testing, then applied the DLC brand system to craft an accessible, intuitive UI — fully optimized to meet modern web accessibility standards.

Bringing Clarity to Complexity for Members

Beyond the public site, we partnered with VND to design and build a secure-access member portal, giving registered users streamlined access to exclusive tools and resources. We developed the content architecture, mapped workflows, and prototyped key portal functions to support a more intuitive and efficient member experience.

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