Giving New Life to a Cardiac MedTech Brand

As Creative Director at Waltz Creative, I led the rebranding of Corvia Medical in preparation for its U.S. market debut. Partnering with Sprig Consulting on strategy, our team refreshed the identity to better reflect Corvia’s innovation and clinical credibility. We reimagined the logo to echo the design of the atrial shunt itself—subtle yet intentional symbolism that reinforced their leadership in heart failure treatment. I oversaw the internal creative team to explore, iterate, and refine the visual system, culminating in a confident brand rollout that helped Corvia stand out in a competitive medtech landscape.

CREDITS: Sprig Consulting-strategy, Michelle Padron, designer. AGENCY: Waltz Creative

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