Bringing life to a MedTech Startup Brand
As Creative Director at Waltz Creative, I partnered with Sprig Consulting to bring Elucid’s revolutionary cardiovascular technology to market. Elucid’s AI-driven, non-invasive imaging software redefines heart attack and stroke prevention—and it needed a brand system to match its paradigm-shifting potential. I led our internal team to develop a bold, modern visual identity that captured the sophistication of the tech and the urgency of its mission. From brand system and website to sales materials and pitch decks, we built a cohesive toolkit that positioned Elucid as a category-defining innovator in the medtech space.
AGENCY: Waltz Creative & Sprig Consulting
