Clean Skincare Without Compromise.

To relaunch Perricone MD's Hypoallergenic Collection, we highlighted advanced biomimetic ingredients that deliver efficacy without compromising sensitivity. The campaign visuals drew inspiration from Japanese Ikebana, celebrating harmony and balance found in nature

ROLE: Creative Direction, Campaign Concepting

PARTNERS: Rebel Brand Management,: Alex Kapustin, Photographer; Cody Ebbeler, Video Director; Duggal, Tradeshow Booth

ULTA FIELD LEADERSHIP CONFERENCE 2024

To showcase the relaunch of the Hypoallergenic Collection, we designed the space in collaboration with Duggal to be sustainable with upcycled materials, recyclable walls, structures, and reusable components to mitigate the waste which is prevalent in the Tradeshow industry.

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