New Leaf Paper
New Leaf Paper, a leader in environmentally responsible paper, came to Willoughby for help positioning the brand family of products, designing a new line of consumer goods and developing merchandising systems and packaging. To date, we have designed six new product lines for the brand with over 100 new SKUs sold at Target, Office Depot and Whole Foods. Each new extension has further defined the New Leaf brand personality, showing the world that you don’t have to sacrifice style and convenience to make responsible choices. That’s our favorite part.
CREATIVE DIRECTOR: Zack Shubkagel DESIGNERS: Jessica Carpenter, Cat Coquilette, Stephanie Lee, Ryan Jones, Becky Ediger
Packaging, Graphic Design, Product Design
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