Building the Base: A Global Relaunch That Paid Off
To recapture the No Makeup trend that Perricone MD pioneered, I led the creative development and execution of “The Base of the Trend” campaign — relaunching our reformulated foundation and introducing two new products: Lip Oil and Blush Balm. We featured eight influencers to showcase diverse skin tones, collaborated with clinical partners for before-and-after content, and shot professional models for evergreen assets. Across three shoots in LA and New York, my team produced over 275 assets spanning packaging, digital, social, and retail for a global market. The result: a 141% revenue increase for the collection.
ROLE: Creative Director
PHOTOGRAPHERS: Jordan Liberty, Patrick Cox, Hayley Fisk | PRODUCTION: Rebel Brand Management
