Ecover Rebrand

This study explored ways to refresh the Ecover brand identity system to reflect a new positioning strategy. Established in 1979 in Belgium, Ecover is one of the oldest plant-based green cleaning products in the world. It has an established presence in Europe and was more recently launched in the U.S. My goal was to reinvent the brand as a provocative voice in the green cleaning industry. With so many brands in this market, standing out and up for something would appeal to the core audience of eco-warriors.