Cultivate KC
I helped this organization through a rebrand that included renaming it Cultivate Kansas City (formerly the Kansas City Center for Urban Agriculture). Since that rebrand, the organization had grown and it was lacking consistency in its communications. The website was dated and things needed to be reeled in. I guided them through another brand refresh working closely with their in-house designer. We simplified the mark to Cultivate KC and gave them a fresh color palette, type system, and new website. We also developed an online brand guideline to help the organization stay inside the lines.
ROLE: Creative Direction, Brand Strategy, Content Architecture, UX/UI design
AGENCY: Willoughby Design DESIGNER: Gaby Saravia DEVELOPMENT: Blake Nafzinger
