Green Dirt Farms

After 12 years, Green Dirt Farm had become a nationally award-winning artisanal sheep dairy. Determining how to balance growth, while still respecting a small town heritage, takes careful consideration. We held a strategy workshop and helped redefine the future of the brand. The new identity respects the original curly wooly sheep with its art nouveau typography and layers in a little more of the personality that makes Green Dirt Farm unique. The irreverence remains with cheese names like Dirt Lover and Aux Arcs and we expanded the system with a pattern and color palette that works across the entire product line.

CREATIVE DIRECTOR: Zack Shubkagel ART DIRECTOR: Becky Ediger

DESIGN EXPLORATION

The following are some identity and packaging explorations that I studied. I wanted to transform the mascot sheep into a modern mark that could work as a seal in conjunction with the system. Belleville typeface was selected to maintain a nod to the art nouveau style of the original logo. The curls on this typeface also connected to the Green Dirt Farm's playful personality. In the end the color palette and typeface was carried on to the final design application.

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