In a highly competitive grocery category like pre-packaged salads, standing out is key. When Taylor Farms approached Willoughby to design a brand for its new product line of Chef Crafted Salad Mixes, we paid a lot of attention to the competition. Our solution? Minimize the label to maximize product visibility. The design reflects the Taylor Farms brand with a Farm to Table Restaurant vibe like chalkboards, hand-crafted type and charming little illustrations to call out main ingredients. Most importantly you get to see the yummy fresh ingredients bound for your table.