SPIN! Wine

From the beginning, the SPIN! Pizza brand has been built upon the Italian tradition of pairing handcrafted Neapolitan pizza with designated types of wine. With the opening of SPIN! locations in Orange County, the opportunity arose to launch their own wine. The label design spins upsidedown as you turn it. The SPIN! brand appears twice on the label. The "S" is shared to display the word "SPIN!" both right-side-up and upside down for when the wine is poured. If you look closer, the words "the bottle" appear in each exclamation mark and invite the patron to do just that. The varieties of each type of wine are typeset along the top using the SPIN! color palette.

MY ROLE: Creative Direction, Design AGENCY: Willoughby Design

PACKAGING | BRANDING

The SPIN! brand appears twice on the label. The "S" is shared to display the word "SPIN!" both right-side-up and upside down for when the wine is poured. If you look closer, the words "the bottle" appear in each exclamation mark and invite the patron to do just that. The varieties of each type of wine are typeset along the top using the SPIN! color palette. Overall, the concept playful, sophisticated and full of details, just like the rest of the SPIN! brand.

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