Willoughby helped launch the fast-casual SPIN! Pizza in 2004— inspired by Neapolitan-style pizza and Italian cycling. I personally worked with the client and team of designers for over 10 years helping grow the brand from one concept into dozens across the country. I oversaw the brand identity system development, created packaging, website, branded environment and advertising campaigns.
CREATIVE DIRECTOR: Ann Willoughby & Zack Shubkagel ART DIRECTORS: Kevin Garrison, Lindsay Larricks, Nate Hardin, Stephanie Lee DESIGNERS: Luke Lisi, Roberto Camacho, Jessica Carpenter, Cat Coquilette, COPY WRITERS: Megan Stephens, Zack Shubkagel
BRAND IDENTITY | ADVERTISING | PACKAGING | DIGITAL