Bringing paper to life is any designer’s dream, so we were honored when invited, once again, to demonstrate the beauty, versatility and functionality of Neenah Papers. Featuring the eye-catching colors of Astrobrights®, the sustainability of Environment®, and the budget-friendly Royal Sundance®, we translated classic Greek Alchemy elements — Earth, Air, Fire and Water — into the realm of print design — Audience, Message, Paper and Print.
The four vignettes feature our tactile interpretation of imaginary brands and experiences. Invitations, product tags, brochures, coasters, wine labels — each piece conjured up to inspire designers and clients to push past the ordinary and go for extraordinary with new processes and papers.
CREATIVE DIRECTORS: Ann Willoughby, Zack Shubkagel COPY WRITERS: Alyson Kuhn, Zack Shubkagel ART DIRECTORS: Lindsay Larricks, Angela Snyder