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Designing a Luxury Retail Experience
Feng is a storied retail destination designed to evoke the essence of the East with the carefully curated feel of a New York specialty boutique located in Leawood, KS. The vision started with a rich color palette of dark chocolate brown, fiery orange and illuminating gold. Willoughby then designed a bold and elegant brand identity that could be layered throughout the luxury shopping experience from the personal note cards, exquisite gift wrap and custom shopping bag to the tins for the extensive tea collection, signature poem and custom wall graphics representing the store’s shopping niches: Butterfly for Fashion, Koi for Home, Fan for Antique and Lotus Blossom for Tea.
MY ROLE: Identity Design, Packaging, Website and Retail Environmental Graphics, Project Producer DESIGNERS: Stephanie Lee, Zack Shubkagel AGENCY: Willoughby Design
BRAND IDENTITY | RETAIL DESIGN | BRANDED ENVIRONMENT | PACKAGING | PRINT COLLATERAL