The previous identity was a merger of the Trabon Printing company and the innovative Trabon Solutions. However the each had different websites with strategically different marketing efforts. This created confusion for overlapping prospects.
After developing the Brand Strategy Platform and Roadmap, we created mood boards. This helped guide the decision-makers to an aesthetic that addressed the goals of the project.
The look and feel for sales collateral continues the iconography and color theme for each division.

You may also like

Back to Top