We helped the organization evaluate its brand strategy and designed a brand platform that integrated both business services under one umbrella. The new identity reflects the professional and innovative brand experience. We extended the identity to several touchpoints including website, communications, sales materials and a brand launch.
The previous identity was a merger of the Trabon Printing company and the innovative Trabon Solutions. However the each had different websites with strategically different marketing efforts. This created confusion for overlapping prospects.
After developing the Brand Strategy Platform and Roadmap, we created mood boards. This helped guide the decision-makers to an aesthetic that addressed the goals of the project.
The look and feel for sales collateral continues the iconography and color theme for each division.