We would need to bring together five metro-area operators under the KC Area Transportation Authority and create a single umbrella name and identity that could be applied to the signage system, map, website, and fare card. Riders would no longer be forced to carry multiple fare cards with multiple rates if they needed to travel across town. After numerous focus groups with stakeholders, riders and other public transportation devotees we began our journey with the new name RideKC. We then designed and created a new website to introduce the new brand to the community.
I developed wireframes and task flows based on user needs. I collaborated with our brand design team and the client's developers to create this intuitive and user-friendly site.
ROLE: Site Planning, UX Design, UI Design AGENCY: Willoughby Design