Our result was a brand that reflected a unique city with two states of mind. Visit KC represents cities on both sides of the state line, and for the expected BBQ, Jazz and Fountain tourism but also the unexpected Fine Arts, cuisine, technology and culture side. Our solution was a brand identity that reflected this with an unexpected mark that sparks curiosity and play.
The result has been a cumulation of a revitalized city. While we’d love to take credit for KC’s new street cred, this is only a reflection. Critics, editors and tourists from around the world are recognizing this as a place to visit and experience. Development is booming along with tourism, conferences and business moving to the area.