Visit KC

I co-led our team from strategy through design and launch. I helped develop the positioning platform of Friendly Midwestern meets Cultured Cosmopolitan destination. I also designed the runner up concept, and directed the final work through launch. The visual identity is a reflection of what Kansas City has become known for over the past decade: A vibrant creative crossroads with a world-class arts and entertainment scene. The brand elements remain grounded in the city’s welcoming Midwestern values. Following the launch we also created a special campaign for Visit KC when the city hosted the MLB All-Star’s game.

CREATIVE DIRECTORS: Megan Stephens & Zack Shubkagel ART DIRECTOR: Kevin Garrison DESIGNERS: Roberto Camacho, Nicole Satterwhite

BRAND STRATEGY | BRAND IDENTITY SYSTEM | CAMPAIGNS | ADVERTISING | PRODUCT

Following the Brand Strategy Development, we explored several concepts. These are two that I developed.

Our result was a brand that reflected a unique city with two states of mind. Visit KC represents cities on both sides of the state line, and for the expected BBQ, Jazz and Fountain tourism but also the unexpected Fine Arts, cuisine, technology and culture side. Our solution was a brand identity that reflected this with an unexpected mark that sparks curiosity and play.

The result has been a cumulation of a revitalized city. While we’d love to take credit for KC’s new street cred, this is only a reflection. Critics, editors and tourists from around the world are recognizing this as a place to visit and experience. Development is booming along with tourism, conferences and business moving to the area.

↑Back to Top